This delay led to what Kang said is the slowest few months of sales since the brand launched in October 2018. "Our shirts have already been finished and have been sitting on the factory floor," cofounder Wesley Kang told Business Insider. Many factory employees didn't return to work. The shipment was delayed until after the holiday break - and then the coronavirus broke out across China. Men's dress-shirt brand Nimble-Made was expecting a major inventory shipment of new styles and restocked sizes from China before the Lunar New Year, which started on January 25. ![]() Here are the strategies they're using to adapt to the circumstances and keep their businesses thriving. Andrew Kessler, cofounder of "face mask meets scarf" brand Scough, said they received 50 times their usual online sales. Sales have skyrocketed for others, though there isn't always enough stock to keep up with the demand. "Our projected progress for the first quarter of 2020 has been severely delayed," he said. Wesley Kang, cofounder of dress-shirt brand Nimble-Made, said it's been the slowest few months of sales since launching in October 2018. For some, sales have dipped lower than usual as they wait for restocks. Yet, e-commerce brands have the advantage of being malleable: They can reach their customers directly to communicate delays and change their business model with a few website updates.īusiness Insider talked to entrepreneurs whose businesses have been significantly impacted by the coronavirus. According to Small Business Trends, 30% of small businesses expect coronavirus to impact their supply chain, while 52% say they are preparing for an economic downturn. The economic fallout of coronavirus could be devastating for American companies. ![]() Custom-made wedding gowns remain unshipped.Īs the coronavirus outbreak continues to shut down factories and workplaces worldwide, entrepreneurs are enduring the ultimate startup test: how to keep customers happy and sales thriving while their inventory sits in countries impacted by the illness (especially China).
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